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REI
REI
Force of Nature
Force of Nature

Overview:

This was my first big project at REI

Goal

Collaborate with co-brands and REI creative to create a campaign

Role

UI Designer

Tools

Sketch, photoshop,

Timeline

July 2019

Gear Up Get Out

Working with brands, merchandisers, engineers, and creative was the best design experiance of my life up until this point. REI has some of the best design standards and pipelines of any company I've worked for or with. I admire them immensely.

Takeaways

Takeaways

Takeaways

Having a solid design process can really change a project from a deadline push, to a creative endeavor that is a lot of fun to make look and feel right.

What would I do differently?

What would I do differently?

What would I do differently?

Honestly on this one? Not much, it was awesome.

Color-coding seemed like the obvious choice for marking out specific products, however with products in the store being so brightly colored I would have liked more time to figure out how to make key information visible despite the products.


One option is that when in the "data" views, the products could heavily desaturate.

Morgan Blair 2025

Seattle, Wa.