
Starbucks XR Concepts
2024Two pitch concepts under the Spatial Delivery banner: a Vision Pro viewer for new store layouts, and a spatial storebuilder for cafe design teams.
Sr. UX · Creative Technologist · XR
Freelance on Apple Vision Pro and Quest 3. Four years leading XR design at Walmart Store.8. 1st place at Meta + SensAI.
Selected Work
A short list — the projects I'd open with.

Two pitch concepts under the Spatial Delivery banner: a Vision Pro viewer for new store layouts, and a spatial storebuilder for cafe design teams.

REI's summer 2019 women's-outdoor campaign. A multi-surface brand system across homepage, landing pages, email, print, and partner co-brand placements. My first big campaign at REI.

Asymmetric multiplayer horror on Quest 3 + mobile. One player is in a horror game; four friends on phones are in a comedy. The design problem is making the same event read both ways.
Mobile & Web
Brand pages, campaign sites, and the rectangle-shaped half of my career.

Cut Adventures trip-map production from 4–8 hours per map to a fraction of that. Migrated the team off Illustrator onto a Sketch + Abstract symbol system; saved roughly a full salary in production time.

Gear Up, Get Out. A multi-surface REI campaign across homepage, landing pages, in-app slides, and search banners. One voice, four constraints.

REI's first animated banners (moose turning its head, snow falling, breath visible) under a hard 500KB ceiling. Shipped across January Clearance, End of Season, and Year-End Clearance.

Three and a half years of UX across web, app, print, and email for a real-estate platform, including design lead on LoanDepot and Bank of America accounts.
Hackathons
48-hour builds and weekend placements: prompts, judges, demo room.

A Vision Pro pet who lives in your living room. Tiny, weird, demands snacks. Started as a Meta hackathon entry; became a recurring character.

🥉 3rd place, Decart AI hackathon. Quest 3 game built on real-time style transfer; your room gets repainted while you play in it.

🥇 1st place, Immersive Entertainment at the Meta + SensAI hackathon. A Quest 3 piece designed for cozy contentment instead of novelty.

🥉 3rd place, AGI House AI Hackathon. Erases your ex from your camera roll; mass-edits photos based on a face you'd rather not scroll past. Built under the Romantic Hacker umbrella.
Hackathon project. Case study coming soon.
Prototypes & Experiments
Weekly builds and proofs-of-concept I made because no one else was going to.

Two Quest 3s in the same room, two trainers, one shared spatial battlefield. Built mostly to find out whether the magic actually works.
Real-time captions anchored to whoever is speaking, on-device, in AR. A weekly project that became a quiet argument for accessibility-first XR.

An experimental version of this site, but as a HoloLens experience. Walk around the work instead of scrolling past it.

A weekly experiment: an AR object identifier. Point at anything, ask 'what is this,' get info pinned in space. Built blank-Figma to working build in seven days.