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Mabble
Personal Notebook Brand
Personal Notebook Brand

Overview:

I wanted a dot notebook that could untrusivly double as a lightly structured planner. I was going to just design and create one for myself. I then found I could get them made for $2.50/pc if I bought 500. I went for it and bought 500.

I wanted to make a full time thing out of selling them, but after 100 real sales, 100 donated to refugees who are entering highschool, giving about 100 away as gifts, and using about 15 myself, I think I just have notebooks designed for me for the rest of my life and gifts to my friends who like them.

Design info: Bright white paper, extra heavy so that ink doesn’t drip, 2 bookmarks for the weekly goals and daily notes, small enough to carry with you, 6 months at a time, aspirational framing with notes.

Mabble means “to wrap up.”

Goal

To create a notebook brand that represented exactly what I wanted out of a notebook

Role

Founder, Designer, Marketer

Tools

Figma, Photoshop, Unity, Swift UI

Timeline

April 2019 - Current

Overview:

These projects were meant to help pitch a relationship with Starbucks for another company called Spatial Delivery.


From Design:

To prototyping:

To final product that I still use every day:

Morgan Blair 2025

Seattle, Wa.