Projects - Walmart Locate app

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Walmart / Store no.8

Project Archer - Locate

When customers are shopping in store, they want to know whether certain products are stocked, and be guided to the locations of these products in the store.

Our goal was to test two hypotheses:

Customer Impact: If we can provide customers with an XR experience that allows them to find out and be guided to products, customers will save time in their trip and we can reduce customer frustration.
Business impact: If we can reduce customer frustration and/or increase customer confidence in being able to find products, they will be less likely to abandon items they wish to buy leading to increased sales.

Our measure of success was customer satisfaction with in-store user testing. Specifically, we wanted to increase the confidence that they will be able to find where products are in the store.

Design process was highly iterative and concentrated within the team. We performed in-store User Testing monthly and internal user tests as often as possible, allowing us to achieve a 90%+ customer satisfaction score throughout over 200 customer tests in-store.

Goal

Create a navigation system for in-store use

Role

Visual Design
UI & UX Design

Tools

Figma, ShapesXR, AE, PS, Unity

Timeline

April 2023 - November 2023

The primary objective was to create an intuitive and reliable app that integrates seamlessly with smart suitcases, offering functionalities such as remote locking and unlocking, battery level monitoring, and real-time notifications if the suitcase moves beyond a certain distance from the user. The project aimed to enhance the travel experience by providing users with ultimate control and security over their luggage, reducing stress and improving convenience during journeys. The development of the Ziggo app has had a significant impact on the travel experience for users, offering enhanced security, convenience, and peace of mind. The ability to remotely control and monitor their luggage has reduced the stress associated with traveling, particularly in busy and unfamiliar environments.

Overall, the Ziggo app has successfully enhanced TravelTech Innovations' product offering, positioning the company as a leader in smart travel technology. The app has received excellent reviews from users, highlighting its reliability, ease of use, and the added security it provides. As a result, TravelTech Innovations has seen increased customer loyalty and a growing user base, solidifying its reputation in the market.

When customers are shopping in store, they want to know whether certain products are stocked, and be guided to the locations of these products in the store.

Our goal was to test two hypotheses:

Customer Impact: If we can provide customers with an XR experience that allows them to find out and be guided to products, customers will save time in their trip and we can reduce customer frustration.

Business impact: If we can reduce customer frustration and/or increase customer confidence in being able to find products, they will be less likely to abandon items they wish to buy leading to increased sales.

Our measure of success was customer satisfaction with in-store user testing. Specifically, we wanted to increase the confidence that they will be able to find where products are in the store.

Design process was highly iterative and concentrated within the team. We performed in-store User Testing monthly and internal user tests as often as possible, allowing us to achieve a 90%+ customer satisfaction score throughout over 200 customer tests in-store.