Projects - Copay

XR Design

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Walmart / Store no.8

Project Archer - Locate

When customers are shopping in store, they want to know whether certain products are stocked, and be guided to the locations of these products in the store.

Our goal was to test two hypotheses:

Customer Impact: If we can provide customers with an XR experience that allows them to find out and be guided to products, customers will save time in their trip and we can reduce customer frustration.
Business impact: If we can reduce customer frustration and/or increase customer confidence in being able to find products, they will be less likely to abandon items they wish to buy leading to increased sales.

Our measure of success was customer satisfaction with in-store user testing. Specifically, we wanted to increase the confidence that they will be able to find where products are in the store.

Design process was highly iterative and concentrated within the team. We performed in-store User Testing monthly and internal user tests as often as possible, allowing us to achieve a 90%+ customer satisfaction score throughout over 200 customer tests in-store.

Goal

Create a navigation system for in-store use

Role

Visual Design
UI & UX Design

Tools

Figma, ShapesXR, AE, PS, Unity

Timeline

April 2023 - November 2023

The journey began with a vision: to create a banking platform that prioritized simplicity without compromising functionality. The UX/UI design team meticulously crafted an interface that seamlessly guided users through their financial activities. From account management to transaction histories, every feature was intuitively designed for effortless navigation.

The results were staggering. Copay not only achieved its goal of simplifying banking but exceeded expectations in every aspect. User satisfaction soared as customers reveled in the seamless experience and lucrative rewards. The platform's user base grew exponentially, cementing Copay's position as a leader in the digital banking space.

When customers are shopping in store, they want to know whether certain products are stocked, and be guided to the locations of these products in the store.

Our goal was to test two hypotheses:

Customer Impact: If we can provide customers with an XR experience that allows them to find out and be guided to products, customers will save time in their trip and we can reduce customer frustration.

Business impact: If we can reduce customer frustration and/or increase customer confidence in being able to find products, they will be less likely to abandon items they wish to buy leading to increased sales.

Our measure of success was customer satisfaction with in-store user testing. Specifically, we wanted to increase the confidence that they will be able to find where products are in the store.

Design process was highly iterative and concentrated within the team. We performed in-store User Testing monthly and internal user tests as often as possible, allowing us to achieve a 90%+ customer satisfaction score throughout over 200 customer tests in-store.