Creating this brand was a weird and interesting project. We were selling a product to sell homes, to salesmen. This meant that our product needed to be presented to another sales department as the best solution, even though what our clients wanted and what their clients want are vastly different things.

I learned that while people in the corporate world may seem very logic and reason-driven, presenting the facts and figures only does half of the work. Communicating my desires in terms of others interests, even without mentioning my own interests directly, is a faster path to cooperation.